…and to navigate the rough terrain of the industry , you need one thing that most people aren’t talking about.
The proper vehicle, that vehicle is your brand.
Thing is, building a BRAND is not a cheap endeavor.
Not everyone can afford the time to design their impression.
In modern times, major labels pay on average 500k-1m to put an artist into the public eye.
Do you really think that much money is needed to break an artist?
Before the industrial age, your vehicle to success would be your patronage.
Back then, if your artist was good enough…
Your art was made-to-order by a patron.
and you as an artist were fully valued by your patronage.
But with this simpler model, there were less creative freedoms for artists in exchange for more security.
For some of you, this is the model you’d like to return to, a secure pay check for your artistry.
Now a-days, you know it.
Sound-cloud rappers, fake plastic trees, and charlatan healers.
Like crabs in a bucket, some of you care more about your 15 minutes of fame than a real consistent impact on the community.