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Benjamin McGrand

Benjamin has been involved in the music scene most of his life. For as long as he can remember he’s been fascinated by music and it’s power to bring people together. At age 12 he formed his first rock band and spent his weekends observing local rock bands success and failures. His music scene involvement led him to watch the rise of "Breaking Even" a local hardcore band. By his 18th birthday, he began raving and within his first year threw a monumental event with one the heavy underground hitters of the time - Rave On

After exploring the LA underground for two years, he took a break and focused on building up his own career. He's always wanted to do something to help the artists become more sustainable. After he saw the abundance of failing event companies lacking culture support, he decided to do something to change it. He began working with Eric Ballew, Swords 4 Salem, and Dubflo in his first round of serving artists. He helped them grow by arranging bookings, music distribution deals, and press relations.

Later that same year, he organized a three-day tour for Agent Orange DJ and helped him grow over 2000 followers in the 3 months working with him. He knew that he needed more of a team at this point to sustain his artist's growth.

He began to represent individual DJ's over a two year period watching them grow and helping them with booking, music distribution, and press relations. After organizing a three-day tour for Agent Orange NYC a veteran techno DJ he adjusted his focus to developing a solid team for artist and culture growth nationally. He also worked with GDLK at the time and served artists with regular road-mapping consultations. 

After growing the Mad Cheddar brand from scratch and managing King Felix for several months he took a break to hone his business and assemble an all star team. His team approached the challenge of putting a floating sound temple on water at Oregon Eclipse Festival. The Genius Sound Temple was born and within 2 weeks they raised over $4000 to fund the build. After the success of the Genius Sound Temple, he's begun to officialize his business and activate new talent. His skills of sales, business administration, talent management, social media marketing, cultural understanding, and campaign management make him a great candidate for managing your campaigns to expand your culture and make a positive social impact. 

Keep your eyes out for brand new developments...